Mirinda launches two new flavours


Prembabu Sharma

Go breathless this season as PepsiCo’s popular orange soft drink Mirinda launches two new exciting flavours. Along with its original unputdownable bold Orangetaste, Mirinda has introduced two limited edition Orangey choices for the consumer- Orange Mango and Orange Masala. While Orange Mango is the perfect mix of the sweet candy taste of mango and the tanginess of original Mirinda Orange; Orange Masala tickles the taste buds with a hint of fruit masala added to the Mirinda Orange.

These three orangey flavours taste so good that one will not want to stop consuming it, leaving one almost gasping for breath. It is the unputdownable taste that promises to leave everybody breathless. Check out the fun and youthful new ad film featuring leading actress and Mirinda brand ambassador, Asin on your TV screens. Directed by Raju Hirani of Munnabhai series and 3 Idiotsfame, the ad film is set in a college where everyone on the campus is going breathless. It shows Asin indulging in some fun with a rude Chief Guest at a college function, taking forward Mirinda’sPagalpanti Bhi Zaroori Hai mantra.

Speaking about the launch, Ruchira Jaitly, Executive Vice President – Marketing, Beverages (Flavours), PepsiCo India said, “Mirinda has always stood for great bold taste that unleashes pagalpanti. Taking the promise forward, we are multiplying the excitement further by innovating with products that appeal to the Indian palette. The two new tasty flavors – Orange Mango & Orange Masala add local familiarity to a bestselling global drink.”

“I have had a fun-filled association with Mirinda for many years now and have always loved the drink. I am really thrilled about the new flavours as we all now have three different delicious orangey tastes to savour! I particularly enjoyed shooting for this campaign as it was a college set up with lots of people and the breathless concept brought alive our pagalpanti for the irresistible Mirinda taste.Working with Mr. Hirani was a pleasure as he’s such an accomplished director and an amazing human being”, said Asin.

Director, Raju Hirani, commented, “I am selective about the ad films I direct, but the script that I received for Mirinda was very interesting. The campaign has this social, relatable, fun and pagalpanti aspect that I believe everyone will enjoy, just like the three different flavours of Mirinda”.

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