These three orangey flavours taste so good that one will not want to stop consuming it, leaving one almost gasping for breath. It is the unputdownable taste that promises to leave everybody breathless. Check out the fun and youthful new ad film featuring leading actress and Mirinda brand ambassador, Asin on your TV screens. Directed by Raju Hirani of Munnabhai series and 3 Idiotsfame, the ad film is set in a college where everyone on the campus is going breathless. It shows Asin indulging in some fun with a rude Chief Guest at a college function, taking forward Mirinda’sPagalpanti Bhi Zaroori Hai mantra.
Speaking about the launch, Ruchira Jaitly, Executive Vice President – Marketing, Beverages (Flavours), PepsiCo India said, “Mirinda has always stood for great bold taste that unleashes pagalpanti. Taking the promise forward, we are multiplying the excitement further by innovating with products that appeal to the Indian palette. The two new tasty flavors – Orange Mango & Orange Masala add local familiarity to a bestselling global drink.”
Director, Raju Hirani, commented, “I am selective about the ad films I direct, but the script that I received for Mirinda was very interesting. The campaign has this social, relatable, fun and pagalpanti aspect that I believe everyone will enjoy, just like the three different flavours of Mirinda”.