Hatred…Betrayal…Deceit…Destruction… These are words that we seldom associate with the warm feeling of love. With the launch of Rangrasiya, COLORS, for the first-time, redefines hate while exploring the mystique of love. Theatrically shot in the harsh rugged desert terrains along the boundaries of Rajasthan, Rangrasiya breaks away from the cult of conventional soaps, and sets out to negate all known perceptions of love. Produced by the makers of the blockbuster love story Madhubala…Ek Ishq Ek Junoon, Nautanki Films is all set to unveil yet another great saga with Rangrasiya that premieres on 30th December 2013, every Monday to Friday at 9.30PM, on COLORS.
|Sanaya Irani as Paro and Ashish Sharma as Rudra at the Launch Press Conference of Rangrasiya|
Rangrasiya is an edgy love story ignited by intense hatred and fuelled by circumstances that bring a simple village girl, Paro (Sanaya Irani) and army officer, Rudra (Ashish Sharma) together. For Rudra, love is need-based, beauty is deceit, and work is duty and for Paro, love is hope, beauty is extreme and duty is vengeance. The show has been shot extensively across arid terrains and rann of Jaisalmer and dunes of Jodhpur.
Speaking about the launch of his second venture on COLORS with Rangrasiya, Saurabh Tewari from Nautanki Films, said, “My association with COLORS goes back more than five years and the channel’s DNA is engraved in me. The USP of the show is that every character other than the heroine is grey; she has her own journey to endure. There is no villain, but every character is real in terms of characterisation. The hero does not confine to the usual norms that are seen on television today.”
Adding to this, Abhinav Shukla from Nautanki Films, said, “With the success of Madhubala on COLORS, we wanted to raise the bar for Rangrasiya in terms of the visual scale and narrative. From visual conceptualisation, to the scale and experimentation with the characters, everything is real.”
|L-R:_Prashant Bhatt-Weekday Programming Head- COLORS, Sanaya Irani,
Saurabh Tewari, Ashish Sharma & AbhinavShukla
Commenting on his role, Ashish Sharma aka Rudra, said, “For portraying the character of Rudra, my keyword was intense. Everything I did, even in my day-to-day life incorporated that sentiment. Rudra is a rebel in every aspect of the word. With my portrayal of Rudra, I hope to find the love of audiences through the despise they feel for my character. That will be my ultimate win!”
The story is set in Birpur, a small village that witnesses a grand wedding celebration between borders once every year. One such wedding is that of Paro that is gatecrashed by the BSD, led by Rudra to investigate the illegal smuggling of arms and ammunition. However as fate would have it, this incident shatters Paro’s life leading to an unexpected turn of events.
Rangrasiya boasts of a strong and dynamic ensemble cast which comprises of noted actors like Sadiya Siddiqui, Tarun Khanna, Ananya Khare and Neha Narang who will be seen supporting the lead pair of Sanaya Irani and Ashish Sharma on the show. Rangrasiya is directed by ace director Siddharth Sen Gupta of Balika Vadhu fame.
Come…Experience a Love that threatens to Destroy; as COLORS launches ‘Rangrasiya’ starting 30th December, 2013, every Monday to Friday at 9.30PM!