VISION, MISSION, VALUES

Anup Y. Attavar
B.E. Mech. (COEP, Pune); P.G.D.I.T. – International Trade (IIFT, New Delhi)
Alumnus – Loyola High School, Pune (India)
U. S. Higher Education Counselor for Statement of Purpose (SOP)

A VISIONary is a person who looks far ahead into the future, seeing the Potential and the Prospects of a Company.

The best example of a Visionary in modern industrial India is JRD Tata.

This was the message of his former company Air India:
He touched the sky and it smiled.
He stretched out his arms and they encircled the globe.
His vision made giants of men and organizations.

The VISION Statement indicates what your Company wants to become. The Vision Statement should be short, preferably in one or two lines, so that the Company’s Employees can remember it.

JRD Tata’s MISSIONaries are the Employees of Tata Group who carry out what he had envisaged and ensure that his Vision is practically accomplished.

The MISSION statement voices the purpose of a Company’s existence. It expresses what your Organization does and why it does it, summing up the Values that are important to you. It defines why the Company presently exists. It should also be in one or two lines.

VALUES are also known as Governing Values or Core Values.

Value Statements are Pronouncements about how the Company will value Shareholders, Clients, Vendors, the Employees, and the General Community. They are shaped from your Individual Values and outline how Employees would like to conduct themselves within the Company and with other Stakeholders. The Values should be such that the Employees are able to Understand their Meaning, Believe in them and accord Top Priority to them. After having been Identified, Values will have a bearing on all Aspects of the Company’s activities.

The Board of Directors takes Decisions which impact the Company and its Stakeholders. When the Board evaluates its Performance with respect to the Company’s Vision, Mission and Value statements, it realizes where it stands vis-a -vis its Goals.

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