This is the spectacle fans will be treated to as the event will be the Second-ever truck racing championship to be held in India and marks another small step forward for Indian motorsport as the country increasingly asserts itself on the global motor-racing stage. The series, spanning two days, (day one March 14 will be dedicated to media) will use Twelve heavily-modified Tata Prima beasts capable of putting out 370 horsepower and reaching a top speed of 130 kilometers per hour driven by international drivers.
The entire T1 race has been planned and is being executed by well known Integrated event management and marketing company T.I.C headquartered in Delhi.
T.I.C has known for its innovation events and with T1 Truck racing another milestone has been crossed by the company in bringing never before experience in India. TATA Motors wanted to inspire the succeeding generations to take up Truck driving as an inspirational profession as well as wanted to address the scarcity of young skilled truck drivers in India. Based on the expectations from TATA Motors, T.I.C. came up with an idea of Truck Racing which was a popular sport in international countries. Objective was to motivate truck driving as an aspirational profession amongst youth in India.
“The idea was to educate people about the profession of truck driving and its uniqueness as a career. It is no more to be looked down as undesired profession. The objective was not just to execute a larger than life event but set up a new trend of making people believe in the genre of truck driving with much sophistication. It’s not just done for ROI it is a lot bigger than that”, says Gaurav Dhall, Managing Director, T.I.C
There will be two Tata Prima races, Six – Lap Sprint Race & Eighteen -Lap Main Race; six teams will compete with each other in both races. The main highlights of the Tata Motors T1 Truck racing will be gala opening and closing ceremony with Manish Paul as a host , bollywood celebrities Shankar , Ehsaan & Loy along with performances by Badshah and Benny Dayal, Harley Davidson bike race, and merchandise shops, test drives on trucks for public & media, food court with kid’s fun zone where there will be games and special cartoon characters for kids to play.
Both the organizers TATA Motors & the event management company T.I.C. executing the T1 championship have a challenging task at hand to bring to life this spectacle for the Indian audience.