MIRCHI T3 – India’s First Airport Radio at T3

PremBabu Sharma

​ Radio Mirchi, a pioneer in Indian music and entertainment industry has joined hands with Delhi International Airport (P) Limited (DIAL) for setting up a 24×7 custom-produced airport radio. Radio Mirchi and DIAL today launched MIRCHI T3; co-curated by Radio Mirchi and the legendary music trio – Shankar, Ehsaan & Loy. MIRCHI T3 is India’s first and one-of-its kind airport radio that will transform and enhance the travel experience of passengers at T3 IGI Airport.

Be it the long waiting queues at the check-in counters or boredom of waiting in queues for the security check or delayed flights or the long walk to the boarding gate, MIRCHI T3’s handpicked melodies will keep the passengers entertained with its musical line up.

Unveiling India’s first Airport radio, MIRCHI T3, Mr. Prashant Panday, CEO and Managing Director, ENIL, said, “We are absolutely delighted to partner with DIAL for Mirchi T3. Mirchi has always been ahead of the curve in offering innovative audio content, and with Mirchi T3 we are confident that the premium Mirchi experience goes up a few notches higher. It will surely elevate the travellers’ moods & make the journey a more memorable and enjoyable one.”

After launching Mirchi T3, the music trio Shankar-Ehsaan-Loy commented, “We are extremely happy to launch, and to present to a distinguished and discerning audience, a brand new radio product: MIRCHI T3. We joined hands with Radio Mirchi to co-curate this radio feed. What binds them together is their individual unique identity fusing to create the sound of India – earthy yet premium”.

Talking on the occasion Mr. I Prabhakara Rao, CEO, DIAL said, “We welcomed the idea of partnering with Radio Mirchi in introducing the Airport Radio concept. DIAL has always endeavoured to make the passenger’s experience truly delightful and enjoyable. We are proud to bring this rich experience to our passengers which is unique for any Airport worldwide. We hope that they will enjoy the variety and freshness of music at the Airport each time they travel through Terminal-3 at Delhi Airport.”

With a melodious mix of film and non-film music, MIRCHI T3 will add a unique musical note to the start of the travellers’ journey.

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