{"id":58500,"date":"2019-08-03T11:34:24","date_gmt":"2019-08-03T06:04:24","guid":{"rendered":"https:\/\/dwarkaparichay.com\/blog\/?p=58500"},"modified":"2019-08-05T08:13:35","modified_gmt":"2019-08-05T02:43:35","slug":"arttdinox-supports-mehnaaz-madiawala-film-its-a-girl","status":"publish","type":"post","link":"https:\/\/dwarkaparichay.com\/blog\/arttdinox-supports-mehnaaz-madiawala-film-its-a-girl\/","title":{"rendered":"ARTTD\u2019INOX SUPPORTS MEHNAAZ MADIAWALA FILM \u2018ITS\u2019 A GIRL\u2019"},"content":{"rendered":"\n
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Arttdinox<\/em> by JSL Lifestyle\nis a celebrated stainless steel lifestyle brand, known for its innovative designs\nacross homeware and home spaces, covering wide range of d\u00e9cor and home fashion.\nFounded 15 years ago, the essence\nof Arttd\u2019inox<\/em> is in its French\ninspired name signifying Art in\nStainless<\/em><\/strong>, striving to make luxury wonders. The brand is spearheaded by Mrs. Deepikka Jindal<\/strong>, a strong women visionary and sharp entrepreneur,\nwho has lead the brand on the forefront, for over 1.5 decades in India, with\npresence across retail formats. With this strong pedigree, the brand strongly\nsupports women led initiatives and causes around this. <\/p>\n\n\n\n

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It is an\nundeniable fact that women are stalwarts of the society who aid in creating\ncommunities, and inspire the dynamic thought processes. With the changing\ntimes, the benchmark set for women has undergone a radical transformation,\ncreating progressive and more responsive individuals. The modern woman thus can\nbe titled as \u2018Women of Substance: robust yet glistening in her confident halo\u2019.\n<\/p>\n\n\n\n

Being led by a\nwoman entrepreneur, Ms. Deepikka Jindal<\/strong>, the entire JSL Lifestyle team\nalong with the Chief Executive Officer \u2013 Mr. Mandeep Singh<\/strong>, believe in\nempowering women in divergent spheres. With the given perspective and to\nfurther strengthen their women-centric motive, Arttdinox decided to associate\nand host a press-meet for the Internationally acclaimed film \u2018It\u2019s a Girl\u2019<\/strong>,\ndirected and produced by Mehnaaz Nadiadwala<\/strong>, spreading the\nawareness about the growing needs to educate the society against the social\nevils that circumscribe a woman\u2019s life span, right from the birth. Ms.\nNadiadwala is the Daughter of AG Nadiawala, a living legend, with\nmore than 100 films under his banner. A recipient of the Mother Teresa Award in\n2016 and a doctorate in strategic Managment with\nspecialisation in global and cultural issues, Mehnaaz Nadiawala is pleased to\njoin hands with Arttdinox. \u201cI have always loved the class that Arttdinox brings\nin its Stainless products and I cannot think of a better organisation that resonates\nwith the ideology that this film represents. The drive of women empowerment is\nwhat this brand upholds which is a direct metaphor to what I perceive this\nmovie to depict\u201d, stated Mehnaaz.<\/p>\n\n\n\n

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With a\nscreenplay penned from the namesake book authored by Mehnaaz, the storyline of \u2018It\u2019s\na Girl<\/em>\u2019<\/strong> revolves around portraying the whimsical desire of Indian\nfamilies, wanting a male child, even at the cost of female infanticide. The\nstory starts with a young enterprising guy named Anmol, owner of a top\nProduction house in an urban city Mumbai, falling in love instantly at first\nlook that is exchanged, with his selected Model Karen who is from U.K and has\ncome to India to pursue her career in Modeling, after the sad accidental demise\nof both her parents. As the story progresses, it is established that the love\nstory is actually a conversation happening between the Mother (Karen) and her\nunborn Baby in her womb. Now through the unborn baby, the story progresses with\nintense moments and emotions, through their conversations. The story takes a\nturn when in an urban high class society, among educated people, the mentality\nof pressurizing and hoping for a male child is depicted. Will Karen give in to\nthis after knowing it\u2019s a Girl?  Will she\nfight for her child? Will there be a shift in the consciousness of Anmol and\nthe Mother in law?<\/p>\n\n\n\n

Along with being\nentitled to over 23 international awards, the theme song of the movie has been\ncomposed by Grammy Award winners. The film is planned to be released pan India,\nacross the varied multiplexes namely Cinepolis and PVR; later to be launched internationally\non digital platforms including Amazon and MX Player as well.<\/p>\n\n\n\n

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This platform aided\nto escalate  conversations of Mr. Singh<\/strong> with the varied media\npersonnel, not only about the venture launched by Mehnaaz Nadiadwala Productions<\/strong> but also regarding the future\nendeavours that he visualizes to launch as a part of the label. From creating further\nsimplified solutions for the contemporary kitchen to crafting multifarious\nfacets to adorn blank spaces, the brand desires to cater to the advanced requisites\nof the modern homemakers and working women professionals.<\/p>\n\n\n\n

With an aim\npivoted around creating stainless products for our humble abodes, Mr. Mandeep Singh<\/strong> also believes that Arttd\u2019inox<\/strong> is a classified\npersonification of the \u2018of women…by women\u2026for women\u2019 ideology. Being the\nbrainchild of Ms. Deepika Jindal<\/strong>,\nthe brand strongly believes that women are the catalyst and the most effective\ntools for implementing reformist changes. She has contributed to nurturing\nlives through the products of this organisation and also on a societal level.\nStating their prime motive behind supporting such a noble cause, the CEO of the\ncompany Mandeep Singh<\/strong> said \u201cWe take pride\nin associating Arttd\u2019inox<\/strong> with the\nmovie \u2018It\u2019s a Girl\u2019<\/strong>. It is high time\nthat we change things around us, given that India is pacing to be one of the\nmost progressive nations in the world. <\/p>\n","protected":false},"excerpt":{"rendered":"

Arttdinox by JSL Lifestyle is a celebrated stainless steel lifestyle brand, known for its innovative designs across homeware and home spaces, covering wide range of d\u00e9cor and home fashion. Founded 15 years ago, the essence of Arttd\u2019inox is in its French inspired name signifying Art in Stainless, striving to make luxury wonders. The brand is spearheaded by Mrs. Deepikka Jindal, a strong women visionary and sharp entrepreneur, who has lead the brand on the forefront, for over 1.5 decades in India, with presence across retail formats. With this strong pedigree, the brand strongly supports women led initiatives and causes around this. <\/p>\n","protected":false},"author":1,"featured_media":58503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23,1875,1],"tags":[],"class_list":["post-58500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-business-promotion","category-events","category-update","has_thumb"],"_links":{"self":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts\/58500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/comments?post=58500"}],"version-history":[{"count":1,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts\/58500\/revisions"}],"predecessor-version":[{"id":58506,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts\/58500\/revisions\/58506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/media\/58503"}],"wp:attachment":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/media?parent=58500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/categories?post=58500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/tags?post=58500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}