{"id":7309,"date":"2014-03-10T01:05:00","date_gmt":"2014-03-10T01:05:00","guid":{"rendered":"http:\/\/dwarkaparichay.com\/blog\/2014\/03\/a-special-lecture-on-portrayal-of-women\/"},"modified":"2019-12-19T06:38:16","modified_gmt":"2019-12-19T01:08:16","slug":"a-special-lecture-on-portrayal-of-women","status":"publish","type":"post","link":"https:\/\/dwarkaparichay.com\/blog\/a-special-lecture-on-portrayal-of-women\/","title":{"rendered":"A Special Lecture on \u2018Portrayal of Women in Indian Advertising\u2019"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\" trbidi=\"on\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div>\n<\/div>\n<div>\n&nbsp;Apeejay Institute of Mass Communication recently organised a special lecture on \u2018Potrayal of Women in Indian Advertising\u2019 in order to mark the International Women\u2019s day. This interactive lecture was led by noted advertising professional, Mr. Raj Kumar Jha, National Creative Head, Ogilvy &amp; Mather advertising agency.&nbsp;<\/div>\n<div>\n<\/div>\n<div>\nSharing his views on the topic, Mr. Jha said: \u201cIndian advertising has witnessed a significant transformation in the manner women are portrayed. Many contemporary advertisements portray women in a more positive way as independent, assertive, enjoying Life and a Career woman.\u201d&nbsp;<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div>\n<\/div>\n<div>\nIllustrating his talk with the screening of advertisements, he further said that the advertisements have grown with the society. He began with the Lux ad which showed celebrities of its times and moved on to the \u201cSurf\u201d ad of Lalitaji where she was being shown as a wise and prefect house maker. Then as the society became more open, Liril ad of a bathing woman was shown. The \u201cWashing powder Nirma\u201d ad portrays women as independent and geared up to take any challenge. On the other side \u201cBournvita\u201d ad portrays women as a perfect mother, who cares about her son\/daughter and prepares him\/her for any competition. In \u201cVisa debit\u201d ad, a woman, who at first has been portrayed as a housewife takes the charge of the society.<\/p>\n<p>Mr. Jha also remarked that Advertisers pick from the society and show people what they want. They exaggerate the reality only to an extent that people are able to relate to.<\/p>\n<p> This was followed by a conclusive remark on the topic by Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication.<\/p>\n<div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Apeejay Institute of Mass Communication recently organised a special lecture on \u2018Potrayal of Women in Indian Advertising\u2019 in order to mark the International Women\u2019s day. This interactive lecture was led by noted advertising professional, Mr. Raj Kumar Jha, National Creative Head, Ogilvy &amp; Mather advertising agency.&nbsp; Sharing his views on the topic, Mr. Jha said: \u201cIndian advertising has witnessed a significant transformation in the manner women are portrayed. Many contemporary advertisements portray women in a more positive way as independent, assertive, enjoying Life and a Career woman.\u201d&nbsp; Illustrating his talk with the screening of advertisements, he further said that the <\/p>\n","protected":false},"author":1,"featured_media":34171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,1],"tags":[17,1879,231],"class_list":["post-7309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events-dwarka","category-update","tag-dwarka-schools","tag-update","tag-women-issues","has_thumb"],"_links":{"self":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts\/7309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/comments?post=7309"}],"version-history":[{"count":5,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts\/7309\/revisions"}],"predecessor-version":[{"id":60272,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/posts\/7309\/revisions\/60272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/media\/34171"}],"wp:attachment":[{"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/media?parent=7309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/categories?post=7309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dwarkaparichay.com\/blog\/wp-json\/wp\/v2\/tags?post=7309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}