The students at JM International School, Dwarka, New Delhi, are on the verge of becoming successful entrepreneurs. As participants in the School Enterprise Challenge (under the aegis of the British Council), they are aiming to nurture themselves into globally aware, socially responsible, young magnates.
Infinity Chocolate Products is the brand conceptualized and run by the students at JMIS. Initially, the students brainstormed on the business idea and plan. They further conducted a market research inclusive of consumer survey and competitor analysis which helped them evaluate their strengths, weaknesses, opportunities and threats with respect to their local competitors.