Apeejay Institute of Mass Communication Organizes Eighth Film Festival “ We Care” on Disability

UNESCO, National Trust, AAFT, National Institute of Hearing Handicapped and UN Information Centre join hands together as Film Festival associates for this noble cause.

New Delhi, 28 September 2010: Apeejay Institute of Mass Communication announces the eighth edition of the annual international travelling festival of documentary films on disability issues titled “We Care Film fest” from September 27th – 29th, 2010. The festival is an advocacy tool meant to bring about attitudinal and behavioral changes on approaches to disability, promote the inclusion of people with disabilities, and rid others of misconceptions, myths and prejudices surrounding disability issues.

The festival is being organized by AIMC with association of non-governmental organization such as Brotherhood, UN Information Centre for India and Bhutan, the UNESCO, National Trust, AAFT and AYJ National Institute of Hearing Handicapped. The festival will cover various venues across the country and the South Asian Association for Regional Cooperation (SAARC) member-nations. Students of mass communication and journalism from several institutions of Delhi and the National Capital Region took part in the festival. The AIMC will also organize a workshop on “Media and Disability” for media students.

In the presence of Major H.P.S. Ahluwalia (Padma Vibhushan and Everest Hero), Mr. Rajiv Chnadran (National Information Officer, UN Information Centre), Mr. B.B. Nagpal (Noted Film Critic) the festival started and was attend by hundreds of students. The theme of the festival is the “Dignity & Justice for all of us”. The movies screened today were Beyond Borders (Israel), Me (India),More than Walking (India), White Balance (Isarel) and Waiting for you (India).

On the occasion Mrs. Sushma Berlia, President, Apeejay Education Society, said, “We are very happy to conduct this film festival where not only our students but also the society will get the chance to watch award winning National and International documentary movies. The purpose of this festival is to spread awareness among the students and society. Being the responsible citizen we all have some responsibility towards them and we should do the needful without fail.”

The Film festival will reach out to a wider number of people thereby giving them a chance to understand the problems faced by differently-abled persons through the satellite channel “Nav Shikhar” launched by the Rehabilitation Council of India in association with the Indian Space Research Organisation and the Media Lab Asia. On the third day, the film festival will be opened for local Residents’ Welfare Associations (RWA). The audience at all venues will also be given a certificate of participation.

About AIMC

Apeejay Institute of Mass Communication (AIMC), a part of the Apeejay Education Society was set up from the academic year 2003. The exponential growth in the entertainment and media industry has necessitated the need to set up an independent state-of-the-art Apeejay Institute of Mass Communication catering to the growing demands of students interested in pursuing career in print journalism, advertising, public relations, event management and also acquiring necessary skills in Television News, Videography, Video Editing programme making and programming for Bollywood.