Dinesh Lal Yadav ‘Nirahua’ Becomes Face Of Big Hindustan Music Awards

Ashok Kumar Nirbhay

Reliance Broadcast Network Limited’s intellectual property vertical, BIG Live, Radio arm 92.7 BIG FM & Regional TV Channel BIG Magic announced the popular Bhojpuri singer & actor Dinesh Lal, ‘Nirahua’ as the face of its music awards for U.P, MP, Bihar & Jharkhand ‘BIG Hindustan Music Awards’- the biggest celebration of regional music in Central India is a platform which seeks to recognize the excellence in regional music. The grand event will be held on June 8, 2012 at Lucknow.Bhojpuri actor & singer, Nirahua who has to his credit some big block buster movies like Vidhata, Deewana & Parivar will drive the entire campaign. With a huge fan following in the Hindi heartland and his ability to connect with audiences, Nirahua is just the right face for BIG Hindustan Music Awards.

Dinesh Lal, ‘Nirahua’
With its new positioning Apna Pradesh, Apna Magic, BIG MAGIC constantly attempts to bring incomparable artists from the region thereby offering variety entertainment to its audiences which is truly local and a reflection of people’s culture & traditions. Keeping in mind the local preferences, BIG Magic also announced Anup Jalota – The Bhajan Samrat & the very talented, classical ghazal singer Ustaad Ahmed Hussain & Ustaad Mohammed Hussain as the esteemed jury for the awards. Padmashree Anup Jalota & multi talented Ustaad Ahmed & Mohammed Hussain will minutely scrutinize various nominees in different categories like popular Lyricist, Music Director & Singer. Nominations will come from all parts of the region and will have some of the biggest names like Malini Awasthi, Diwakar Dwivedi, Laxmi Tripathi, Krishna Swarup, Kewal Kumar, Akhilesh Sinha and many more.

Besides jury, popular choice segment of awards will be adjudged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences.

BIG Hindustan Music Awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 1.2 crore consumers who tune into 92.7 BIG FM (No1 radio network in U.P) & No. 1 regional variety entertainment TV channel BIG MAGIC. The property will enjoy multi-media promotions for 45 days offering unique integration opportunities for brands. The telecast of BIG Hindustan Music Awards will be done on BIG MAGIC.

BIG Hindustan Music Awards launches in sync with BIG MAGIC’s recent campaign called ‘100%UP Wale/100% MP Wale’ .This campaign has been designed to increase awareness and empower consumers with adequate information when choosing their set top boxes, and enabling operators to build their brand equity.BIG MAGIC is being distributed as part of Reliance Broadcast Network’s television channel bouquet which boasts of seven robust and well crafted channels, ready to benefit from the digital wave.