Apeejay School of Management, Dwarka, New Delhi, organized 4th Conference of Marketing Scholars & Practitioners (CMSP-2018) on 11th May, 2018. The theme of the conference was “Trends in Contemporary Marketing Issues”. The conference served as an interactive forum to discuss contemporary issues and recent trends in marketing. Delegates from various business schools attended the conference and presented their research papers. Prof. Amit Sareen, Director, Apeejay School of Management, welcomed the guests and wished all the participants a great experience in the conference.

The Key Note address was delivered by Dr. Sumati Verma, Associate Professor, Sri Aurobindo College, University of Delhi. She highlighted the role of globalization and emergence of new opportunities because of trade disputes between USA and China. Mr. Saurabh K Bhutani, North and East Sales Head, Sky Industries described the importance of identifying the true needs of customers and cater to them as marketers. He also talked the contemporary issues and challenges marketers are facing currently.

A conference proceeding in book form bearing an ISBN number was also released on this occasion. In the end, Dr. Rajneesh Mahajan, the Convener of the conference presented a vote of thanks.

The inaugural session was followed by technical sessions wherein the delegates from institutes such as MDI, Jamia, DTU, Delhi University, TMU etc., and practitioners from corporate presented their papers on various aspects of channel management, social entrepreneurship, brand experience, supply chain management, logistics, consumer-perception, procurement using artificial intelligence, commercial research and newer areas of interests such as artificial intelligence in Marketing, system dynamics, green marketing etc.

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