9XM ties-up with Tantra to launch

Bade, Chote & Beeghi Billi

Prembabu Sharma

9XM- India’s No.1 Bollywood Music Channel has entered into a strategic tie-up with Tantra to launch a special range of 9XM T-shirts featuring 9XM’s most popular animated characters – Bade & Chote. Exclusively crafted by Tantra, the 9XM t-shirts have very unique messages and themes which reflect the personality of the Channel’s popular characters Bade and Chote of Bakwaas Band Kar fame.

Speaking of this initiative Mr. Amar Tidke, Head Programming, 9XM said “The Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the ‘no-nonsense’ attitude of today’s youth. Bade-Chote’s famous wacky humor will definitely make these Tees fun to wear!”

9XM’s super cool Tees are designed around the theme of the Channel’s most popular Bakwaas Band Kar show. Tantra has designed six different variants of this theme featuring Bade Chote.

According to Ranjiv Ramchandani of Tantra, “This is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the Channel’s most recognized faces and the creativity of a T-shirt partner”.