PremBabu Sharma
Since its launch in October 2010, FORTUNE India has stayed true to its reputation of being the best global business magazine and has become one of the most influential business magazines of the country. To celebrate the first anniversary, FORTUNE India has taken out a double issue.The anniversary edition of FORTUNE India promises to be an insightful and enriching read. The cover story ‘How we work?’ focuses on the changing Indian work culture. Another interesting story, which will spark a new debate amongst marketers is Grey Sells, focussing on the 80 million people aged 60 or above, who provide a great new business opportunity. The story on Taiwan’s largest, and the world’s second-largest, chipmaker, MediaTek, shows how it has revolutionised the cellphone market in India and China. Along with the Anniversary issue is a Collector’s Edition featuring the best of FORTUNE India’s coverage of business thought, leadership and practice across India and the neighbouring countries.
On the occasion, Dibyendra Nath Mukerjea, editor of FORTUNE India, said, “When we launched FORTUNE’s India edition a year back, we wanted to bring out a publication that delivers depth and breadth in its journalism, giving Indian business leaders actionable intelligence to propel their businesses globally. And, I am happy to share that FORTUNE India has become the essential read for Industry leaders and influencers.”FORTUNE India has also received global recognition for its design and layout – photo, graphics etc. It is the only Indian magazine to win two merit awards from the Society of Publication Designers, New York, and besides that, a bronze award for infographics at the IFRA Annual Competition, earlier this year.
Pavan Varshnei, President, FORTUNE India, said, “The response to FORTUNE India has been splendid both in terms of readership and advertising. While we’re a monthly, we still command the highest advertising market share in the premium business magazine segment. Today, FORTUNE India is the preferred choice among business leaders and advertisers of high end products and services.”Each issue in the past one year has set new benchmarks for business reporting in India. FORTUNE India 500, Business Person of the Decade, the Green issue and Business of Luxury special are some of the issues that have stood apart in last one year. In July, for the first time, two covers were published to attract readers from different segments.
