International Road Federation institutes National awards for media persons promoting road safety

The International Road Federation (IRF), a not-for-profit organization based out of Geneva, Switzerland working for safer and better roads world wide has instituted annual awards for media persons committed towards ’Road Safety’ across the nation.

IRF as a part of its initiatives in India and globally, keeping in view the important role played by the print and electronic media, it is proposed to honour the best two individual Reporters / Editors on an all India basis, who has demonstrated deep commitment to the cause of “Road Safety”, through an Annual Award, starting with the Calendar Year 2016.

“India accounts for highest number of road accident deaths in the world, for reducing road accident deaths generating road safety awareness and taking engineering measures for better and safer roads is best solution for developing country like India. Road safety awards will help generating awareness” said MR K K Kapila, Chairman, International Road Federation .

The Awardees will be honoured with a Cash Prize and Citation to be presented during the Annual Road Safety Week. The first awardee will be presented with a citation, a certificate and a cash award of INR 100,000/- The runner up will get a cash award of Rs. 50,000/- plus citation and certificate.

Separately, the IRF also proposes to honour the Best Reporter to be selected from each State, who has rendered Yeoman service for the cause of “Road Safety”, either through advocacy or by highlighting events and issues with profound impact on Road Safety. A cash award of Rs. 21,000/- plus certificate has been instituted for the best entry from each State in the country.

The nomination entries for the awards from journalists will be in the form of news stories, features, articles, editorials which promote road safety as a developmental issue in any regional language. The entries will be accepted till December 15 of each year and the awards will be presented during the Annual Road Safety Week held in the month of January in New Delhi.