Mumbai based film production company Passion Film was awarded the winner at the 2016 edition of Cannes Corporate Media & TV Awards, the Cannes festival dedicated to corporate and brand films, for their Product Film ‘B. L. Agro Oils – The Story of Liquid Gold’ in the Marketing Communication category. This is the second time in a row that Passion Film has received this prestigious award after being the first ever-Indian company to win the Cannes Dolphin for their Brand Film on Shakti Bhog Foods in the year 2015.
|L-R Producer Ricky Singh Bedi, Festival Director Alexander V. Kammel,
Directors Ranadeep Bhattacharyya and Judhajit Bagchi
Helmed by Ricky Singh Bedi, an entrepreneur, brand image & celebrity consultant and a film producer, who established Passion Film in 2009 to make and promote meaningful films. Having an enriching experience of producing over 500 ad films for brands like Google, Lakme, Ponds Olx etc. through Passion Film & its sister concern ‘Elements’, Ricky has worked with the leading celebrities of Bollywood like Salman Khan, Akshay Kumar, Saif Ali Khan, Kareena Kapoor, Kajol, Alia Bhatt & Nawazuddin Siddiqui to name a few.
Taking forward his passion for cinema, Ricky has produced and distributed the critically acclaimed short film Amen (2010) directed by Ranadeep Bhattacharyya & Judhajit Bagchi. He is also an Executive Producer for the Hindi feature film Zubaan (2015) which was the opening film at the 20th edition of the Busan International Film Festival. He has also produced another Hindi feature film Dil Patang, on the issue of terrorism, which is currently in its post-production stage.