Commencing from 8th of May, Indian Road Safety Campaign (IRSC), IIT Delhi with collaborative efforts of World Health Organization’s Country Office India and Delhi Traffic Police, triumphantly organised zealous events focusing on re-thinking speed in commemoration with United Nations’ Fourth Global Road Safety Week 2017 themed ‘Save Lives. Slow Down.’

During the week, IRSC organized as diverse events as Video Making Competition, Photo Caption Competition, Quiz Competitions and massive awareness programmes involving hundreds of individuals via Street Plays, Message to Masses, First Responder Workshop and Run4Cause Marathon. Also, to promote road safety awareness among students, Painting Competition, Essay Writing Competitions and practical demonstrations for more than 10,000 school students were organized with the help of Delhi Traffic Police.

Research reveals that 5% cut in average speed can result in a 30% reduction in the number of fatal road traffic clashes, hence IRSC volunteers indulged in Slow Down Requests with civilians who over speeded on Janpath Marg and Munirka Flyover, New Delhi. Interpersonal communication during the Slow Down Requests, constructively resulted in intrapersonal communications of busy Delhiites resulting in re thinking of their speed.

Moreover, Street Plays conducted at highly crowded areas of New Delhi that includes Chandni Chowk, AIIMS, IIT Delhi grabbed the attention of people towards the need of Road Safety.

14th May, being the concluding day of the Road Safety week witnessed Run4cause Marathon, the most anticipated event of the week. The race conducted at IIT Delhi, witnessed 600+ participants including school and college students along with faculty members and general citizens. The event was flagged off by Garima Bhatnagar, Joint Commissioner of Police (Traffic Delhi) and Mr. Saurabh Agarwal, Winner, Iron Man (2014) who eventually concluded the week with prize distribution ceremony.

Eventually, this initiative taken up by IRSC during the Road Safety week resulted in awakening Delhiites towards the ills of over speeding with the help of various public awareness methods, enlightening them on the need to slowing down, observing speed limits appropriate for the roads and not speeding. By avoiding overspending, we can make India roads safer for; children walking to school, elderly crossing the road, workers driving to places of work and all road users.

They say, we are all a part of the rat race, however, sometimes slowing down is comparatively safe because we believe that getting safely to where we are going is as important as getting there at all.

Citizen;s reporter:
Bhumika Saraswati

IRSC Team Member.