|
Prembabu Sharma
Shoppers Stop extends its bridge-to-luxury experience in New Delhi with the launch ofits fifthstorein the city at Unity One inJanakpuri. The new store was inaugurated by the gorgeous actress Prachi Desai along withMr. Manohar Kamath (Customer Care Associate & Chief Operating Officer, Shoppers Stop Ltd).This is Shoppers Stop’s seventy-sixth (76th) store in the country.
Spread over a retail space of approximately 30,000 square feet across three levels, the store offers the most fashionable merchandise across categories. Customers will be spoilt for choice with the wide assortment of over 170 brands ranging across apparel, cosmetics, perfumes, fashion jewellery, handbags, footwear, personal accessories such as sunglasses and watches, kidswear and much more.
|
| Mr. Manohar Kamath, Customer Care Associate & Chief Operating Officer, Shoppers Stop Ltd and Prachi Desai at the launch of 5th store of Shoppers Stop in Delhi (Janakpuri) |
Shopping at the new store, the stunning actress Prachi Desai commented, “I have always been a loyal customer of Shoppers Stop as I find most of my favourite brands here. Delhi is now spoilt for choice with five Shoppers Stop stores within the city! I am delighted to be a part of the inaugural celebrations of this new store and I’m sure Delhi can definitely get their fill of festive shopping right here under one roof.”
Speaking on the occasion, Mr. Manohar Kamath, Customer Care Associate & Chief Operating Officer, Shoppers Stop Ltd. said, “With the launch of our new store in Janakpuri, we are now firmly anchored across the city of New Delhi. We are positive that this new store holds great potential and will be the ultimate fashion destination for the surrounding catchments.”
He further added, “We have a large base of our loyalty programme, First Citizen, members in New Delhi. This new store will cater as a convenient fashion destination for our First Citizen members who reside in the catchment.”
At the new store customers will be treated to the most stylish and desirable brands including US Polo, RS by Rocky Star, Being Human, AND, Latin Quarters, and many more under one roof. In addition to these, Shoppers Stop offers a wide variety of merchandise across categories under its exclusive brands Stop, Kashish, Life, Haute Curry, Elliza Donatein, Austin Reed and Vettorio Fratini.
Emphasis is given to customer convenience with escalators and elevators, customer friendly signage, ample and spacious trial rooms, large cashiering banks, alteration desk, customer service desk with complimentary gift wrapping service and the First Citizen lounge to name a few. The store is also equipped with special trial rooms for physically challenged customers.
Shoppers Stop’s First Citizen Loyalty programme is one of the largest loyalty programmes in the category with a growing base of over 3.9 million membersacross the country. Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop are treated to offers and special privileges such as the exclusive First Citizen lounge at every store, facility to redeem their reward points directly at the cash counter, exclusive cash counters for Golden Glow members, exclusive preview of Sale and other annual offers.
Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing standards in the country. The chain of large-format department stores is spread across seventy six (76) stores in thirty six (36) cities.
