Sony BBC Earth launches in India

​-Prembabu Sharma​

The much-awaited Sony BBC Earth has been launched in India. It will go live on March 6, 2017 at 20:00 hrs. Sony BBC Earth is a premium factual entertainment channel brought to you by MSM Worldwide Factual Media – a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.

The JV partnership combines SPN’s extensive experience and expertise in operating and distributing televised entertainment both to audiences in India and across the globe, with BBC Worldwide’s extensive catalogue of programming and reputation for excellence in premium factual content.

Sony BBC Earth promises to make the viewers Feel Alive through its offering of mind blowing visuals, never-seen-before content, and positive insightful storytelling. The channel will bring award-winning, premium factual content from the BBC to over 500 million of SPN’s viewers across India, and will feature some of the world’s foremost factual film-makers and extraordinary storytellers like Sir David Attenborough – The Godfather of Natural History and other well-known BBC Earth personalities like Bafta-winning English naturalist, writer and television presenter Steve Backshall, author, broadcaster and writer, Ben Fogle, Dr Michael Mosley – amedical doctor and award-winning science journalist as well as award-winning wildlife cameraman, presenter and film maker, Gordon Buchanan.

Saurabh Yagnik, NP Singh, Kareena Kapoor Khan and Paul Dempsey
As a key differentiator in its category, the channel will have defined programming slots – Why, How & What on Earth @ 8:00PM for fun and insightful science, Wild Wild Earth @ 9:00PM for nature and wildlife, and Earth Explorers @ 10:00PM for adventure and human interest stories.Weekends will showcase distinctive stories with a special slot; Earth Specials. Key launch shows include The Hunt, Where The Wild Men Are with Ben Fogle, Trust Me I’m A Doctor, Snow Chick and the iconic, greatly anticipated series, Planet Earth II amongst others.

Sony BBC Earth will be available in both SD and HD in English, Hindi, Tamil and Telugu.

The channel has created a unique brand film with its ‘Feel Alive’ Ambassador Kareena Kapoor Khan, which beautifully brings alive the feeling of subliminal happiness that Kareena experiences while exploring the compelling content on Sony BBC Earth and expresses what it is to Feel Alive. The campaign will be launched on a massive scale across multiple mass media and social media platforms.