A three-day film festival, ‘We Care’ was inaugurated on September 24th at the Apeejay Institute of Mass Communication (AIMC) in Delhi. Every year, “We Care” aims at breaking the shackles of the mindset of the individuals so that the stereotypical beliefs associated with the ‘Differently abled people’ can be debunked. It endeavors to build a sensitive outlook of students and the society at large on various issues associated with the ‘Differently abled people’ and make them realize that there are special skills which very much makes them fit to be called ‘Specially abled people’.

The festival was organised in association with internationally recognised “Brotherhood” NGO and with the support of UNESCO, National Trust, UN Information Centre, . This is the sixth consecutive year that AIMC has hosted the festival. 

The various films screened were “Tunnel”- an animated film with powerful message, “Accsex”, a film which speaks beautifully about the emotions of the disabled women since emotions are not choosy. “Dr. Paw”, a film which deals with dog therapy which does wonders for the disabled. “Fixed”,an International film which gave knowledge of how science and technology is proving to be a great assistance to the disabled. Then there were other movies too like “White Balance”, “Dark”, etc. Two short films – ‘I, Me and Myself’ and ‘Teleprompter’ produced by students of Apeejay Institute of Mass Communication got excellent response from the audience.

Ms Aparna Sanyal who is the film-maker of the movie based on disability- “Drop of sunshine”, shared her thoughts on the inception of the movie and its execution. It was truly inspiring to learn that how real life can be portrayed immaculately on the reels.

The festival saw widespread participation from students of various schools and Universities across NCR. A photography exhibition was also organised on the theme.

Mr. Ajay K. Lal, Jt. Secretary & CEO, National Trust ; Ms Kiran Puri (Joint secretary and Financial Advisor: Ministry of Social Justice and Empowerment) , Mr Joginder Singh (I.A.S (Retd), Former Director: CBI) were the Chief Guests of the event on three separate days. 

Besides, the other guests who threw light on this sensitive topic were: Mr.Shigeru Aoyagi (Director and UNESCO representative to India, Bhutan, Maldives and Sri Lanka), Mr. George Abraham (Founder, Score foundation), Retd. Air marshal- Denzil Keelor (Ceo: Special Olympics Bharat), Ms Afra Khanum (Senior Anchor: Rajya Sabha TV). Mr. Satish Kapoor, Founder, Brotherhood informed the audience that every year the ‘We Care’ festival begins from Apeejay Campus, Delhi and spans across countries.

One of the guests, Mr. George Abraham who is visually impaired proved to be the ‘Man of the moment’ since his story inspired to the hilt. “I am glad I cannot see”..he mentioned this since his disability has propelled him to soar higher and achieve that which is not ordinary. He is the founding chairman of the ‘World Blind Cricket Council’ and the ‘Association Of Cricket For The Blind In India’.

About the Apeejay Institute of Mass Communication (AIMC): AIMC is a part of the Apeejay Education Society that runs 13 schools and 16 institutes of higher learning across the country. The Apeejay institutions of higher learning aim to impart quality professional education to develop world-class competencies in the field of Architecture, Design, Fine Arts, Engineering, Information Technology, Management, Mass Communication and several other disciplines. The focus is on imparting job-oriented education of global dimension, through the use of latest course design and teaching-learning strategies, in tune with industry requirements.