Widex Launches Hearing aid Series in india

Prembabu Sharma

Widex the world’s first fully digital in-the-ear hearing aid solution company unveiled and showcased its latest additions- WIDEX MENU in India WIDEX MENU is a new flexible product family in the basic segment which can be upgraded from a 3 channel hearing aid (ME3) to 5 or 10 channels (ME5 and ME10). The product unveiling today was done by Padmashree Syed Kirmani, Former Test Cricketer & Widex Hearing Aid user. Apart from various dispensers & media personal from Delhi, also present on the occasion were: Mr. Bhupendra Chaudhary, Managing Director, Miss. Kanika Bali, Miss Deaf International Contestant, Mr. Lokesh Jha, NSM and Shakeel H. Rizvi Marketing Head of Widex India.
Shakeel H. Rizvi, General Manager Marketing Communications of Widex India who was present at the unveiling ceremony said ‘With the new MENU series from Widex the patient can choose the customized features especially made for Indian market without paying for extras. The basic MENU option gives a great sound for easy listening and comes with state-of-the-art technology to minimize whistling. It can even adapt to changing listening situations – something that is usually found only in the more expensive hearing aids. If one likes a more customised fitting with the best sound quality, then one option is to add more channels – five or ten. For more features, such as our unique tinnitus program, or our technology for better speech in noise, they can be added, ‘. He further added that “Widex strives to find not just the right solutions but also the most natural solutions. This is reflected in three areas central to this philosophy – technology, design and environment – which together form the basis of natural choice campaign.”

Rizvi informed that “the technological success of Widex is based on creating a natural listening experience, resulting in the Widex Sound. State-of-the-art technology is also fundamental in the design of its environmentally friendly headquarters in Lynge, Denmark. For Widex, design is of vital importance. The products reflect the long tradition of Danish design, with an emphasis on quality as well as individualism and experimentation with new technology”. 
He said that “The products, which have won international acclaim, are designed with both form and function in mind. Widex has constructed a headquarters that is entirely CO2 neutral. This reflects our ability to think ahead as we constantly seek new ways to make things better – not just for the hearing impaired, but for professional partners and society in general”.