92.7 BIG FM BIG JUNIOR RJ SEASON 3 WITH MANDIRA BEDI

India’s leading natural cough & cold remedy Dabur Honitus and 92.7 BIG FM, India’s largest and the No.1 radio network launched the quest to hunt the most quick-witted and chirpy kid RJ with Dabur Honitus BIG Junior RJ Season 3. Noted television artist with a distinctive modeling career and brilliant fashion designing skills and a celebrity mom, Mandira Bedi has joined the campaign as the face of the property and will gauge the participants’ various skills. Children between 8-14 years across 45 cities will be adjudged by the eminent jury and 45 lucky winners will get a chance to co-host their very own show on their local 92.7 BIG FM station while one will feature on BIG Magic’s ‘Comedy ka Rocket’. With this initiative, the radio channel hopes to reach out to all the kids including the marginalized kids of the society enabling them to showcase their talent on one of the BIGgest platforms in the nation.

Dabur Honitus BIG Junior RJ Season 2 garnered a magnanimous response with over 70,000 participants nationally and a similar response is expected this season as well.

Speaking about the 3rd edition of Dabur Honitus BIG Junior RJ, Mandira Bedi said, “I am glad to be a part of such a novel initiative which offers a platform for kids as young as 8 years to bring out their hidden talent. 92.7 BIG FM and Dabur Honitus are doing a commendable job of tapping the talent at a young age and in a way also making the parents see the potential their child has. Being a mother, I would strongly recommend parents to identify the interest and skills of their children early in their lives and encourage them to take a focused approach towards achieving the same.”