The Two- Day ‘FLO-FEST’ the cultural extravaganza organised by the FICCI Ladies Organisation (FLO), the apex body of business women in the country concluded with a grand fashion show ‘Runway to success: The fashion entrepreneur’s show’ highlighting the creativity, craftsmanship and cultural heritage of the organisations members.
The Two day ‘FLO-FEST’ was inaugurated by Rajeev Sethi an eminent Scenographer, Cultural activist and Chairman of the Asian Heritage Foundation .
“At FICCI FLO, we believe that creativity is the spark that ignites innovation, empowering our members to build businesses that are not only successful but also transformative. FLO Fest 2024 was a celebration of this creative spirit, where the fusion of art, culture, and entrepreneurship opened doors to new opportunities. Together, we are shaping a future where women lead with both style and substance, turning their creative visions into lasting impact.” Said Ms Joyshree Das Verma , National President, FLO .
“This event aimed to encourage FLO members’ talents and offer them a significant platform. In this Two-day cultural fiesta members of FLO from its 21 chapters across the nation sang ,danced, showed their talent in various forms and walked the ramp, exuding grace, confidence and style as models. Craftsmanship and detailed research behind this event captivated every attendee.” Said Ms Verma.
“FLO has always been a pioneering platform for women entrepreneurs and leaders, and this event symbolised our commitment to embracing creativity as a fundamental pillar of leadership and business success. FLO Fest 2024 was a manifestation of our ethos—where creativity meets commerce, and where women come together to create, collaborate, and celebrate. FLO’s mission has always been to empower women to take charge of their lives as entrepreneurs, corporate leaders, or creators. “ said Ms Verma.
The FLO-FEST featured Four fashion designer entrepreneurs including Sanita Gupta, Founder of Twenty Nine, Anju Narain, a Lucknow based designer of Chikankari and Zardozi ,Sejal Mehta and Shradha Murarka founder of Vizyon and President FLO Kolkata Chapter., who presented their distinctive and creative designs, blending personal aesthetics with cultural inspirations.
The highlights of the FLO FEST 2024 on the first day was :The Business of Creativity – Expert Panel Discussion The speakers included Roshni Vadhera, Sonam Kalra, Kalayani Soha, Karishma Monga, and Nainika Karan. A dance performance by members of the Kanpur chapter of FLO was another highlight of the event.
The other Highlights included Dance, poetry and Musical performance by FLO members from various chapters across India, The art of Coffee brewing lesson and Piano recital.
This Two day event is created by FLO Past President Malvika Rai and supported by the FLO Fest Team, including key members Ritu Vadehra, Rekha Lahoti, Neelam Seolekar, Poonam Mahajan, Dr. Aarti Gupta, and Radhika Dalmia.
