Ashok Kumar Nirbhay

BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports announces the coming back of Aman Verma as the host for its show ‘Khullja Sim Sim’. The show which is a local adaptation of the international format Let’s Make A Deal is currently USA’s No. 2 day time show and is known to work excellently with the Indian market. BIG MAGIC has acquired exclusively rights for the format from Fremantle, for the Hindi Heartland.

Aman Verma has already enthralled the audiences as the host to the show with his ace skills as the anchor, skillfully tempting audiences and sharing their excitement when they won, while cheering those who didn’t. As the show returns on BIG MAGIC, the Channel is excited to have the very brilliant and able host back with them as no one could do this better than the man who hosted the first season of the show. Aman will be seen offering participants the options to weigh the possibilities of an offer being made for a valuable prize, or a potential undesirable item, or a tai tai fish! Participants stand the chance of winning prizes worth lakhs from jewellery to electronic goods and even a luxury car! The skillful and extremely proficient delivery by Aman Verma will see him creating the necessary excitement for viewers of the show and poses an excellent platform for brands across FMCG, automobile, electronics, travel & tourism, home fittings, financial products, fashion brands, retail brands etc. Given that the host, is an extremely critical part of this show – designed to create ample opportunities for in show product placements, product and feature descriptions, pushing product sampling and more, the style of delivery and audience engagement was key.

With a huge fan following in the Hindi heartland, his ability to connect with audiences and create the MAGIC of the game show, Aman Verma was the finest and most natural choice for the game show.

Khullja Sim Sim will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi Heartland to ensure that audiences are aware of their new addiction on television. The radio offering of the region’s No. 1 FM station – 92.7 BIG FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to marketers.