Prembabu Sharma
Craft Traditions, the company which has created a marketing platform for India’s skilled artisans, weavers, craft societies, self help groups and craft clusters, launched its flagship store at The Galaxy Hotel and Spa, Gurgaon.
Spread out over an impressive area of 15000 sq ft the retail store displays an amazing range of art and craft that forms an integral part of Indian culture. This showcase of the captivating beauty of indigenous crafts intends to enrich the lives of consumers with India’s rich traditional heritage. The effort is also to present the customer with the finest quality authentic handicrafts at genuine prices to enhance the shopping experience.
With an aim to preserve the ancient beauty of Indian heritage, Craft Traditions engages itself directly with a wide array of more than 400 artisans from all over India to engage with the artisan right from the design process with an in-house team of designers from leading design schools to deliver artifacts finest in aesthetics and design quality. The collaborative effort of the design team with the artisan helps create artifacts with a fresh new look, design and pattern to suit contemporary and urban homes and tastes. States Indu Sabharwaal, CEO Craft Traditions, “Our vision is to create Indian artifacts using the exquisite traditional designs and interpret them in a contemporary manner to suit modern sensibilities”. The team employs innovations and experiments with techniques, materials and colours to invoke spectacular designs. “We work extensively with various self help groups engaged in artisan welfare and constantly push artisans into achieving better quality and finish of products as also create sustainable means of livelihood” Indu further adds.
This support to the master craftsmen proves invaluable as most of them have been engaged in the pursuit of honing their craft since generations and depend upon it as a direct source of their livelihood. Since its inception, Craft Traditions has also extended support to many fair trade organisations and self help groups such as SEDA, Sadhna, Sandur Kala, Wama etc. to provide sustainable livelihood to the craftsperson and uphold craft heritage. In addition, the company ensures to employ environmentally friendly design processes.
Craft Traditions strives to provide fresh new ideas for all occasions for various corporates. With a range upwards of Rs. 250/-, you can choose from a cache of innovative and interesting corporate gifts for different occasions. There are also specialized packagings for Diwali and New Year gifting. In addition to corporate gifting Craft Traditions has also designed mementoes and trophies for special events for various companies. An interesting facility at the store is for the travelling customer who can opt for a big buy to be shipped out to the destination of his choice.
Speaking on the occasion Mr. Vivek Sharma, General Manager, Galaxy Hotel and Spa says, “We are very happy to have the flagship store of Craft Traditions at our hotel as it enables us to extend a whole new shopping experience for all our Corporate and in-house guests who can shop for any kind of Indian artifact, big or small under one roof. It enables the guest and the shopper to browse in the store at leisure and make a selection from the vast variety of designs to carry as mementoes with themselves”.
