Reiterating its continuous support to the game of cricket, Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today launched its“Pray for India” campaign. A unique campaign it will provide a platform for ardent cricket lovers across the country to pray for Team India’s win in the ICC World Twenty20.
The pray for India campaign was launched launched in West Delhi’s Paschim Vihar by area MLA Rugvinder Shokeen. Apart from Delhi the on- going national campaign will be rolled out across 50 cities in the country.
The campaign features a series of on-ground initiatives invoking cricket lovers to pray for the country’s win. In each of the city, Cycle Pure Agarbathies branded mobile vehicles will be moving around collecting wishes and prayers from the fans. The mobile prayer van will also carry a 6 ft Akhand Agarbathi that will be lit symbolizing the continuous prayer and support towards the nation’s win. The campaign is expected to collect millions wishes & prayers from across the country. Further, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love towards the game will be uploaded regularly on the social media platforms.
Elaborating on the campaign, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “In India cricket is a religion. It is that spirit which is revered by all unanimously and we have always believed in being associated with such true emotions. We have strived to support and provide reasons to pray, and what could be better than praying for India’s win.”
Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. This very belief saw them align with the Karnataka Primer League. Further Manish Pandey, the captain of Mysore Warriors team owned by Cycle Pure Agarbathies and winners of KPL 2014, along with cricket sensation J. Suchithave not only made a mark in regional tournaments but have been chosen to play in the national cricketing arena.