FICCI Ladies Organisation (FLO) an apex body of business women in the country is organising a Two day Textile and handloom show titled ‘Anshukam’ in the national capital Delhi in a bid to provide direct access to the weavers to market their products in India and abroad.
“The Two day event ‘Anshukam’ with the theme ‘Weaving Stories Through threads’ will help weavers and artisans from various parts of the country with buyers both national and international , designers, exporters and e-commerce. The event will also help provide market linkages to manufacturers of handloom and textiles and introduce new products and services “ said Ms Jyanti Dalmia, President, FICCI Ladies Organisation .
“Textile and Handloom sector in India is among the largest in the world and is considered the second largest income generating activity after agriculture in the country .It is one of the oldest and largest cottage industry in the country .The textile and handloom involves traditional weaving craft practiced by generation of artists to create attractive fabric designs. Indian atrisans are now distinguished worldwide for their hand spinning, weaving an printing elegance ”’ said Ms Dalmia.
“FLO to mark the 75th year of India’s independence through Azadi ka Amrit Mahotsav is organising this event which will go a long way in ensuring our textile and handloom weavers’ livelihoods, instilling pride amongst our weaving community and ensuring sustenance of our cultural heritage. This sector needed new ideas to promote the sector in novel ways and promote the business of Textile and Handloom through effective marketing.” Said Ms Dalmia .
“FLO is one of the oldest and the most recognized chambers of commerce, catering to women entrepreneurs and professionals across 19 pan India Chapters, besides Delhi as the Headquarters.” Ms Dalmia added .
“The major highlights of the Two day event will include stalls put up by artisans and designers showcasing latest trends in textiles and handlooms from various states in the country, series of fashions shows, talk shows , screening of documentaries, Ikebana demonstration inspired by Textiles, Organic dying work, textile painting show, and cultural events “ said Ms Madhuri Halwasiya, FLO national initiative head for Textile and Handlooms.
“Indian handloom is back in the limelight, owing to the initiatives of the Narendra Modi-led government. Apart from government initiatives, there are individual steps as well. . The Two day Anshukam is part of the effort as several renowned designers and style gurus will be promoting the fashion industry, using local handloom fabrics. “ Ms Halwasiya added .