Prembabu Sharma
Sach Ka Saamna is back on the newest Hindi GEC- Life OK and the theme for the second season is -‘Bhrastachaar ke khilaaf’.
In an unprecedented first by any television channel, Sach Ka Saamna, initiated a unique engagement program with the students of Sri Ram College of Commerce, North Campus, Delhi University, in an endeavor which saw students coming forward and taking a pledge to root out corruption via a special signature campaign.
The show echoes the current resurgent mood of the public and the nation. As the winds of change sweep across the country, most of us are urgently seeking the need for accountability and for a corruption free India. Yet, even as we seek answers, India features as one the world’s most corrupt nations on the global corruption index.
Also present on the occasion were Gaurav Banerji, Head Content Strategy, Life OK; Show host, Rajeev Khandelwal and Singer, Kailash Kher.
A street play followed by a live debate and Kailash Kher’s soulful rendition of the Brand New Anthem of Sach Ka Saamna were some the key attractions of this unique event.
Gaurav Banerji, Head Content Strategy, Life OK said: “Each one of us can bring about change and we strongly believe Sach Ka Saamna will take a lead in this change. ‘Ab Hogi Sach ki Nayi Shuruat’, and the unique signature campaign across the campuses is an honest attempt from our end to engage with the youth of our country and make them aware that they need to lead the change and be the change agents. “
Rajeev Khandelwal, the charismatic host of the show who made a lasting impression on viewers during the first season of Sach Ka Saamna said: “There is a clear indication that there is a burning need among the young and old India alike for accountability at all levels and a corruption free future. Sach Ka Saamna will show our esteemed viewers the unfortunate ground reality of deep rooted corruption in our country.”
The first leg of this initiative took place in Delhi and will be followed by a road show in Aligarh and Mumbai. At the culmination of this initiative in Mumbai, Sach ka Saamna will reveal the number of pledges given by students to root out corruption.
Sach Ka Saamna will also have multiple touch points for viewers to participate. ‘Sach Ki Call’ will allow inspired viewers to call into the show and make their confessions, which will be aired subsequently on the show. There will also be a question of the day, ‘Ek Sach’ which people from across the country can answer via social media, sms or radio.
