Shriram Automall Sold 3,300 Inventories Worth Rs. 100 Cr In A Single Day

Shriram Automall India Limited (SAMIL) – India’s leading marketplace for pre-owned vehicles  sold 3,300 inventories Including cars , trucks , two wheelers and equipment and transacted business worth Rs 100 crore during ‘SAMIL Freedom Auction’ . 

The company conducted 100 auctions at 100 locations  pan India to provide freedom to buyers to bid on their preferred pre-owned vehicles & equipment on the occasion of 75 years of India’s independence.

A wide range of pre-owned vehicles and equipment across all segments like cars, trucks, construction equipment, farm equipment, two-wheelers, and three-wheelers were available for acquisition and disposal under a single roof.

Over 10,000 pre-owned vehicles and equipment and other assets from a full spectrum of sellers across Consumers, Banks, NBFCs, Insurance Companies, OEMs and Dealers, Leasing, Rental and Aggregator Companies, Brokers, Transporters, and Contractors were displayed and ramped. Thus, the company provided Power of Choice to its customers to buy their preferred vehicles and equipment from a huge range of inventories.

The company provided a unique experience to both buyers and sellers where it recorded footfalls of over 15,000 customers at 100 Automalls from tier I, II, and III cities across India in a single day.

During the SAMIL Freedom Auction, the company provided Phygital Solutions (Physical plus Digital) integrating with new edge technologies like Desktop Live Bidding and MySAMIL App with an aim to create all-inclusive mobility solutions for buyers and sellers. Interested customers also participated in Live Streaming of auctions on MySAMIL mobile App. This feature allowed customers to watch the vehicles of their choice in real-time at any ongoing auction across India.

Overall, SAMIL Freedom Auction 2022 achieved around Rs. 100 Cr worth of asset transactions in a single day.

Mr Sameer Malhotra, Director and CEO, SAMIL said “We are glad to celebrate 75 years of our independence in a grandeur manner by providing freedom to our customers to bid on their preferred pre-owned vehicles & equipment by conducting 100 Auctions at 100 locations in a single day. On this proud occasion, we sold over 3,300 inventories worth of around Rs. 100 Cr where over 15,000 customers from 500 cities came to participate in the SAMIL Freedom Auction. These auctions were Live Streamed through the MySamil App which allowed buyers to view and bid for the vehicles of their choice in real time. We would like to convey our heartfelt gratitude to our guests, buyers, sellers, and Samilians for making SAMIL Freedom Auction a memorable one.”


Shriram Automall India Limited (SAMIL), an ISO 9001:2015 certified company, is India’s leading Marketplace connecting pre-owned vehicles and equipment buyers and sellers. SAMIL began its journey in 2011 by setting up India’s first professionally managed and organized Auction Platform for buying and selling pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, etc.

Backed by CarTrade Tech Limited and Shriram Transport Finance Company Limited, SAMIL has over 1,500 employees and more than 100 Automalls across India. SAMIL conducts thousands of auction events every month through its Phygital platforms (Automalls) and online platforms and SAMIL also provides vehicle inspection and valuation services through Adroit Auto, innovative car buying and selling experience through BlueJack, and industrial auction of properties, plant and machinery, commodities, and scrap, salvage and surplus assets through