The Swadeshi Mela, based on Prime Minister Modi’s ‘Vocal for Local’ and ‘Swavalambi Bharat,’ is taking place in Connaught Place, Delhi. Alongside the sale of ‘Make in India’ products, cultural programs are enriching the atmosphere. Organized by Swadeshi Jagran Manch and Swarnim Bharat Foundation, this fair aims to preserve and promote the country’s heritage, Sanskrit, and traditions.
This event provides a significant platform, market, and employment opportunities for traditional artisans and craftsmen, supporting them in marketing and securing substantial orders. Craftsmen, artisans, and artists from various states across the country are exhibiting and selling a diverse range of products, including Kashmiri dry fruits, Kahwa, warm clothes, jewelry, Rajasthani jewelry, Jaipuri Chadar and suits, Punjabi suits with Phulkari work, Assam block print sarees, Shola craft Banarasi silk, Bhagalpuri silk, Kanjivaram silk, pickles, papad, and namkeen from Rajasthan, Gajak from Madhya Pradesh, herbs from Madhya Pradesh and Gujarat, along with Korai Mat from UP. For food enthusiasts, the fair offers Rajasthani Dalbati Churma, Guhana’s Jalebi, Delhi’s Chaat, Daulat ki Chaat, Madhya Pradesh’s Poha-Jalebi, and Kulhar Tea and Milk in the food court. The “Ram Mandir” selfie points, showcasing the craftsmanship from different states, have become a focal point, attracting people who eagerly capture moments with the Ram Temple and Lord Shri Ram. The fair was inaugurated by the Union Minister of State for Culture and External Affairs, Smt. Meenakshi Lekhi. According to Shri Mukesh Gupta, Chairman of the Entertainment Committee of PHD Chambers of Commerce and Chairman of Graphisades, overseeing the fair’s management, the income generated will be contributed to Swadeshi Jagran Manch. This fair exemplifies PM Modi’s mantra “Vikas Bhi Virasat Bhi”. It provides an experience reflecting the essence of ‘One India, Best India’ and ‘Unity in Diversity.’ The event will take place from January 12 to January 21. Swadeshi Jagran Manch has been organizing Swadeshi Mela in remote villages, towns, and cities across India for many years.
