‘We Care’ film festival concluded at Apeejay Institute of Mass Communication (AIMC)

The 7th edition of the ‘We Care’ film festival – a unique film festival dedicated to the cause of disability – concluded at Apeejay Institute of Mass Communication(AIMC), Dwarka today. This three-day film festival which showcased several national and international award winning films is organised every year in association with Brotherhood, aimed at bridging the gap between the society and differently-abled people.

The film festival was attended by different sections of the society including social activists, film makers, media professionals, students and the civil society. The basic objective of the festival is to abolish the stereotypes, myths and misconceptions associated with the differently-abled people.

‘We Care’ exhibited an unique and inspiring selection of films from all over the world on the said issue. The prominent films screened in the festival include ‘Goonga Pehelwan’ – a documentary that follows India’s most successful deaf athlete on his unlikely quest to reach the Rio Olympics, 2016 and become the second deaf wrestler in the history of the Olympics to do so; ‘Departure Lounge’ – a film that celebrates the beautiful bond of friendship and solidarity that develops between two deaf people, ‘Shining Stars’, is a film that highlights the emotional and physical distress of a terrorist attack survivor in her life and on her journey to become a single mother. Also, screened was a film on visual impairment, ‘Audi’ made by the students of Apeejay Institute of Mass Communication.

Speaking on the occasion, Mr. Satish Kapoor, Founder Director, Brotherhood, commented: “This festival spreads awareness on disability issues through the medium of films, which are effective in changing the mindset of its audience”.

“This film festival is a reflection of the values that Apeejay Institute promotes and imbibes in its students – in this case, disability. We don’t confine the festival to the students of the institution but also try to reach out to other students of different schools/colleges”, said Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication.

A photography and painting exhibition was also organised on the theme of disability. School students of the nearby areas were invited to attend the film festival so that they could be sensitized about the issue from an early age.

The festival is being organised in association with internationally recognised NGO, “Brotherhood” along with the support of UNESCO, National Trust and UN Information Centre.