​Airtel Digital TV, launches ‘Made in India’ set-top-boxes

Prembabu Sharma

Airtel Digital TV, the DTH arm of India’s largest telecommunications provider Bharti Airtel, today announced the launch of itsfirst indigenously manufacturedset-top-boxes.The Made in India set-top-boxes will be available in HD to begin with and soon all Airtel Digital TV’s set-top-boxes will be manufactured in India. With this, Airtel Digital TV has become the latest corporate to join the Govt’s Make in India initiativecontributing to its growing proliferation across sectors. The launch also provides the much needed impetus to build an ecosystem that will drive indigenous manufacturing of DTH set-top-boxes empowered with production capabilities as well as technical expertisewithin India.

Shashi Arora – CEO, DTH/Media, Bharti Airtel said, “We are proud to partner with the Govt’s Make in India initiative and launch indigenous set-top-boxes made in the country. With this we aim to reduce our imports and thus help drive employment and growth within the country. In the long run, cost synergies will further help us extend more benefitsto our customers.The launch also re-establishes our leadership in offering world class TV viewing experience with innovations such as these”.

Col. RajyavardhanRathore, Minister of State for Information & Broadcastingsaid, “It is great that Airtel Digital TV is aligning itself with our Make in India vision as this will certainly pedal the fast gaining momentum of the initiative further. We wish the company the very best as they step ahead towards transforming the DTH industry in India with this initiative”.

Conceptualized and designed in India, the HD set-top-boxes will be manufactured at a state-of-the-art facility in Pune (Ranjangaon) and will match global technology standards to provide the best of experience to customers. Based on an in-house design by MyBox Tech. Pvt. Ltd. (a subsidiary of Hero Electronix) and ST Microelectronics (a multinational manufacturer of Integrated Devices and semiconductors), the indigenous Airtel Digital TV HD+ set-top-box will offer the best of features including – Full HD 1080p support, MPEG-4 video with Dolby Digital Plus Surround Sound; 5X picture clarity; unlimited recording (via USB-drive); and USB-based Wi-Fi connectivity for On-demand, Anytime TV and Interactive Gaming.