Holostik India Limited , the largest provider of anti-counterfeiting solutions in India and abroad will be introducing and showcasing It’s latest host of technologies including Optical Variable Devices (OVD’s) . safety holograms and other track and trace devices to address the challenge of fake products in the country at the forthcoming Four day ‘Labelindiaexpo2022’ to be held at India Expo Centre ,Greater Noida from November 10-13, 2022 .
Holostik India Limited, one of the largest manufacturers of Security Optically Variable Devices (OVDs) or holograms in the world to tackle the growing counterfeiting problem is all geared up to manufacture and develop and manufacture new products and generate awareness about the regulatory compliance, and anti-counterfeiting.
“Holistik India during the Four day Labelexpo2022 will be introducing Nano Optical Image OVDs (optically variable devices) which are secure and technologically advanced OVDs or security holograms. Optashield, based on custom holographic technology, displays two different colors at two different viewing angles. It is among the most secure and convenient authentication device in the anti-counterfeit industry” said Mr Inder Sharma, President, sales and marketing , Holostik India,
“’3D labels (printed OVDs) are embedded with aesthetic elements, designs and security features. 3D labels amplify a product’s visibility on the shelf and adds premium appeal to the brand. Half Scratch QR Code comes with a half scratch layer over the QR code, preventing replication and tampering of the QR code. It can be embedded in both OVDs (holograms) and labels. Paper Labels with Holographic Strips are secure and visually appealing paper labels with holographic strip transferred over them. The strip embedded with multiple security features offer safety of the product from tampering and counterfeiting.” Mr Sharma added.
“Today, we are seeing advances in application, film coating and manufacturing technology that are rolling back the boundaries for the use of a new generation of advanced holograms, facilitating fresh levels of visual effects, brand enhancement, regulatory compliance, and anti-counterfeiting. Holograms have long been adopted by the whole swathes of the global FMCG, healthcare and pharmaceutical industry” said Mr Shobhit Gupta, Joint Managing Director, Holostik India Limited.
“Globally counterfeiting is a big problem posing a threat to the economy, businesses, and end consumers. However, holograms are effective weapons in the battle to combat criminals, providing a flexible, quick to deploy visual authentication device that can bolster supply chains and help manufacturers, regulatory authorities, international law enforcement and border customs improve their anti-counterfeiting plans.” Said Mr Gupta.
“The ability of the hologram to provide effective protection lies in its continuous innovation and integration with other technologies to the point where continuous evolution in techniques has succeeded in creating increasingly complex, multi-layered hologram-based devices that are easily recognised yet almost impossible to replicate accurately by criminals.” Said Mr Shobhit Gupta, Joint Managing Director of Holostik India Limited.
“Holostik will continue to invest a minimum of 5 percent of the annual budget as it did before on research and development, new packaging, and custom supply chain software. Investments will include new digital print machines and authentication technologies. Packaging division infrastructure will also be enhanced for higher production capabilities. We are determined to secure companies, supply chains and human lives from the ill effects of counterfeiting.” He said.
From FMCG to Pharmaceutical, Automobile to Apparel & Fashion, Government to Personal Care, E-Commerce to Liquor, Tobacco to Telecom -summing up to more than 16 industries, the company provides niche and highly sophisticated anti-counterfeiting & digital solutions. Holostik’s list of clients include names like Honda, Hero, ITC, Patanjali, Unilever, SBI, Lupin, Asian Paints, Bridgestone, Bisleri among others.
About 250 exhibitors will be showcasing and displaying full range of machinery and technologies for the label and packaging industry during the labelexpo2022