SAMIL to focus on digital retailing and new marketing strategies during forthcoming autoexpo 2023

Shriram Automall India Limited (SAMIL) is India’s Largest Physical and online Pre-owned Marketplace for Vehicles & Equipment will be introducing and demonstrating new strategies and tactics  including digital retailing to meet the changing customer preferences for buying and selling used vehicles & equipment across India during the forthcoming Six day AutoExpo 2023 to begin on January 13, 2023 in Greater Noida .

SAMIL India’s Largest Physical and online  Pre-owned Marketplace for vehicles & equipment to meet the growing changing preferences post pandemic has focused on both physical and  digital retailing now an industry staple and marketing strategy reflecting the shift with main focus on the used vehicles industry. Company’s transparent auction process, online and offline bidding events provides countless benefits to our customers such as good resale value, hassle-free transactions, better margins, greater business opportunities etc. We want to spread the awareness that our presence at 120+ locations pan-India makes us a great place to buy & sell used vehicles & equipment.

“Whether it’s pre-qualifying customers for a loan or end-to-end vehicle shopping or buying online, SAMIL has  adapted quickly to ensure they digitally provide consumers with what they’re looking for while communicating effectively along their journey. As digital retailing has increased, our company has become more agile in our  marketing, tailoring it to consumers’ varying levels of digital preferences. For example, some consumers want to start the purchase process online and finish in the dealership. In contrast, others want to complete the entire process online, down to delivery straight to their driveway. Understanding consumer preferences is paramount to effective marketing, especially in today’s environment.” Said Mr Samir Malhotra ,Director and CEO, Shriram Automall .

“Our technology-laden bidding platforms make transactions hassle-free and quick. Our B2B business model gives opportunities to a wide range of sellers across Consumers, Banks, NBFCs, Insurance Companies, OEMs & Dealers, Leasing, Rental & Aggregator Companies, Brokers, Transporters as well as Contractors.” Said Mr Malhotra .

“Our main focus during the UAtoexpo2023 will be on to showcase Physical auction services through 120+ Automalls pan-India. The Phygital (Physical + Digital) auction services are offered through state-of-the-art MySAMIL mobile App. Online auction services are provided through, and BlueJack for used vehicles & equipment pan-India.  Furthermore, allied services like documentation, logistics, financial assistance, insurance assistance, parking and FASTag services focus on customer retention and satisfaction.” Mr Malhotra added .

“Auto Expo 2023 is happening after 3 years due to the pandemic and we expect much greater footfalls than Auto Expo 2020 which might lead to a respectable number of leads. As the economy is reviving post Covid, the market sentiments have turned positive across all the industries. Automotive OEMs are achieving higher sales numbers in the new vehicle segment and are driving the used-vehicles market as well.” He added.