Akshaya Tritiya, is traditionally the birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu.The day on which Moon, Sun and Jupiter unitedly come under Mrigshira Nakshatra is called Akshay Tritiya.
“Akshay Tritiya”,the holy day when many perform puja to start a business. According to the Hindu customs, many choose to perform the pujas for Business, bathe in holy rivers, make a charity, offer barley in a sacred fire, and worship Lord Ganesha & Devi Lakshmi on the holy day of “Akshay Tritiya”.
It is considered a good time to invest in gold and diamonds. It is believed that whatever is bought on this day, will remain forever.