Creativity blooms at Design Showcase 2012

Apeejay Institute of Design, one of the premier fashion & design institutes in the country, successfully concluded the 10th edition of its annual graduate show – “Design Showcase 2012” at its campus premises recently. The event was held from 1st December to 4th December, 2012.

The exhibition was inaugurated by Ms. Jaya Jaitely, President of Dastakari Haat Samiti and Mrs. Sushma Berlia, President of Apeejay Stya & Svran Group. Open for the public from 11am to 7pm, the event attracted a huge crowd. “Design Showcase 2012” witnessed live research & projects undertaken by the graduating students, exemplifying the quality and standard of education imparted in the institute.

The annual Graduate Show provides an opportunity for the budding designers from various fields of designing like Fashion Design, Interior Design, Textile Design and Graphic Design to showcase their creativity & work. It provides them a platform to make their footprint in the fashion & designing industry.

Sushma Berlia with Jaya Jaitely at the 10th Design Showcase at AID
Interior design students who researched on topics reflecting the fast-paced lifestyles of today’s generation, the students came up with models where energy can be saved using nature for the interiors. One such project was the circular Coffee House which followed the concept of Green Wall – allowing drip irrigation system to function and reducing the AC bill by 60-70 per cent. 

Graphic Designing department showcased designs targeting women. Nitika Vohra from the same department used digital media for cause of upliftment of Indian women. There she mentioned that “My project caters to a woman’s life from childhood to maturity. I have focused on girl education, addressed to the problem of eve-teasing, raised awareness about female foeticide and dowry.”
Textile Design department students showcased models based on traditional topics such as Mughal era-inlay work and Phulkari from Punjab. The Fashion Designingstudents channelised their creativity to offer interesting collections, comprising contemporary clothing inspired by intriguing themes such as Chandni Chowk, ballet dance, miniatures, caricatures, death metal, 1950s Western fashions, etc.

A total of 45 research documents and live projects were on the show. These were the original work of the students who themselves conceptualised and fabricated it independently at the campus. Notably, this was the first time the Institute organised the exhibition at the Sculpture Courtyard of its campus, which accentuated the ambience and offered an Art & Craft Bazaar-like environment.